MLB swinging into professional softball
Reuters
NEW YORK — Major League Baseball is making a big bet on the business of women’s sport, announcing on Thursday its first significant financial investment in a women’s professional softball league.
The Athletes Unlimited Softball League launches on June 7 in a first-of-its-kind, wide-ranging partnership with minority investor MLB, the standard-bearer of “America’s pastime” for well over a century.
NEW YORK — Major League Baseball is making a big bet on the business of women’s sport, announcing on Thursday its first significant financial investment in a women’s professional softball league.
The Athletes Unlimited Softball League launches on June 7 in a first-of-its-kind, wide-ranging partnership with minority investor MLB, the standard-bearer of “America’s pastime” for well over a century.